When I became an independent artist 11 years ago, it took me a moment to get over the idea that I was going to be “saved”, that a record company/manager/agent/publisher was going to swoop in, take the art I was making, and elevate it to the next level. It was a total let down when my white knight never arrived, when I realized that no one was coming to save me. What did happen was I discovered other avenues to market and brand myself that were rewarding and lucrative…all while maintaining ownership of my product. In other words…I learned to save myself.
Seeds came from my belief that the new music business model will evolve from the need for a “middle man” (i.e. a record label, booking agents, etc.), to artists choosing and creating their own destinies, partnering with larger entities only when they’ve reached the limits of their own power. Artists will learn the various alternate routes directly from the music industry professionals who are doing this work every day. When you give the knowledge directly to the people, they will be able to do for themselves, thus demystifying the process.
Seeds is a monthly, 90 minute presentation, hosted by yours truly, where music business professionals from the publishing, distribution, management, and booking agent world will speak directly to artists about the how to of getting their music exposed. There will be time for Q&A as well as an opportunity to present your work directly to industry professionals for evaluation and constructive critique.